A lot of coaches and service providers make the mistake of focusing on themselves rather than on their clients’ needs. They also do not make it clear what value they provide. You might be a great coach, but what is your transformation? Clients care less about how you “do it” and more about the result you will help them achieve. So don’t talk about coaching, talk about transformation! Writing intriguing marketing copy in relation to your services can help you get more clients, and it is easier than you think.
Who Will Hire You?
Many companies are now hiring freelancers in order to do particular tasks which are either too tedious for them to wish to bother with or which they don’t have the staff to cover. This being the case, there are many opportunities for virtual assistants and other service providers to work on a range of special projects or get a steady stream of clients they can help every day.
A good virtual assistant can be worth their weight in gold to a busy executive, because them taking care of the many administrative tasks related to running a successful business frees the executive up to focus on business development, product development, and other important tasks that will make them more money.
Your Value as a Coach or Service Provider
You need to make your value proposition clear from the outset when you are writing your description of your services, but you can do so in an intriguing way. Some virtual assistants are generalists who will do just about any business-related tasks just as if they were a personal assistant working full time in an office. Others specialize in particular areas or computer programs.
One of the most popular specialties for service providers is WordPress, the number one blogging software in the world. Many business owners use it to create their websites. Once they have a website, they need to keep it up to date. Virtual assistants who can upload content, schedule it, optimize it for search engines and so on, will command a higher salary than a generalist.
Be Solutions Oriented
When you are writing your copy, intrigue your audience by painting a picture of how great life can be if they hire you. Start by showing that you understand their pain points; that is, the things that they find most difficult in their business, which might be holding them back from the success they deserve.
By showing you understand their pain points, you are offering a solution to those problems through the services that you provide. What would their life be like if they didnít have to spend so much time working on WordPress? How much more time would they have to grow their business if you took over their email marketing campaigns?
Your Portfolio Should Support Your Assertions
It’s relatively easy to write intriguing copy, but you also have to convince them that you can deliver. The work you include in your portfolio should show exactly the kind of work you are able to do, which you are enticing them with in your marketing materials.
If you’ve been struggling to get new clients, rewrite your marketing materials to make them more intriguing and compelling, and you should soon see clients who are willing to give you the opportunity to work for them on some exciting projects.